Jack Link’s Still ‘Messin’ With Sasquatch’

Top U.S. meat snack brand Jack Link’s Beef Jerky has launched a new round of TV commercials, its first since 2008. Picking up where the last series of ads in the highly popular “Messin’ With Sasquatch” campaign left off, the new spots show more pranks being played on the clueless creature.

“Since its launch in 2006, the Messin’ With Sasquatch campaign has been a great success — the 30-second television spots and alternate-ending, online-only versions have received millions of views on YouTube and MySpace,” noted Jeff LeFever, director of marketing at Minong, Wis.-based Jack Link’s Beef Jerky. “The new ads find Sasquatch in all-new environments, and the retributions are bigger and better than ever before. Messin’ With Sasquatch fans have been asking for new commercials; we think the new wave of spots is well worth the wait and delivers on the Feed Your Wild Side messaging.”

One of the new ads is “Camp Fire,” which portrays a group of young campers, who after snacking on Jack Link’s jerky, are inspired to trick the perennially put-upon Sasquatch. Further ads, slated to roll out later this year, will adhere to the established format by including a series of common pranks. In less than three weeks, “Guitar,” a short video teasing the campaign launch that was recently posted on YouTube (http://www.youtube.com/mesasquatch), has received over 11,000 views.

“The campaign boasts a grab-life-by-the-horns mentality, just as the people do in each of the ads,” said Brock Davis, creative director at Minneapolis-based Carmichael Lynch, the agency of record for the campaign.

The new ads will rotate on such major cable networks as Comedy Central, ESPN, Fox Sports Net, National Geographic, OLN, Speed Channel, Spike TV and TBS. As well as the new ads, LeFever says, “Fans should be on the lookout for more new and exciting ways to interact with Sasquatch and Jack Link’s in very unexpected places.”

The “Camp Fire” spot, along with 12 of the previously released ads, can be seen online at MessinWithSasquatch.com or on YouTube. Additionally, what the brand calls “a cutting-edge augmented reality experience” is available at LivingSasquatch.com.