IRI Expands BI App Portfolio

Information Resources, Inc. has launched its new Advantage portfolio of business applications --powered by IRI Liquid Data – to provide on-the-fly intelligence on consumer and shopper insights, brand, market, and category performance, and shopper loyalty across the enterprise.

The new solutions were unveiled this week at the Summit 2009: Reinventing CPG and Retail Conference, in Las Vegas.

“IRI’s Advantage Portfolio empowers today’s leading consumer packaged goods, retail and health care companies to fundamentally change the way decisions are made,” said John Freeland, president and CEO of Chicago-based IRI. “These applications provide immediate access to strategic information and insights that leverage fully integrated data assets, redesigned workflows, advanced analytics and the ability to predict the success of future decisions and initiatives to stay ahead of the competition.”

According to IRI, the application providea CPG companies with the flexibility to integrate entire suites of applications at one time or to add specific targeted applications over time. The IRI Advantage Portfolio consists of new and enhanced enabling technologies powered by IRI Liquid Data, including:

--IRI Shopper Insights: Advantage combines content, such as built-in scorecards and best practice analysis templates, with the speed, power and flexibility to identify opportunities to attract shoppers, drive trips and increase basket value.

--IRI Health & Wellness Advantage contains measurement information pertaining to more than 100 “claim” statements, nutrition panel facts and ingredients to optimize market positioning by helping manufacturers and retailers better understand health-and-wellness messaging and benefits that resonate with consumers. The application was designed to deliver insights for the entire edible section, segmenting departments and categories by product attribute and by health-and-wellness function.

--IRI Sales Advantage leverages the power of total store data to create insights into strategy, retailer performance and overall go-to-market behavior through the lens of retail partners, competitors and consumers. Results are driven by automated workflows, scorecards and best practices that are customized to specific needs. Supported by IRI’s consulting services and change management expertise, IRI Sales Advantage is designed to harness and identify new growth opportunities for sales teams of all sizes.

--IRI Total Store Advantage includes a fully integrated database of all edibles and non-edibles in the CPG industry, organized by department, aisle and category. The depth and breadth of the information, combined with flexible, interactive reporting, empowers users to enhance and differentiate their marketing efforts with an unparalleled view of the total marketplace.

--IRI Enterprise Advantage enables companies to view the market holistically by presenting fully customized views of the marketplace and the potential to align key data sources, including point-of-sale, IRI Consumer Network, media, audit and more. Unique insights down to the store level translate into competitive advantage, such as shorter cycle times, faster response to issues, more finely tuned messaging and an incremental return on investment (ROI) on current spending.

--IRI Loyalty Advantage leverages transactional and loyalty data to drive better retail decision-making through a collaborative analytical process with vendor partners. The portfolio helps manufacturers and retailers better understand the behavior of retailers’ most loyal shoppers to drive business results and successful collaborative partnerships.
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