IPC Introduces Digital Recipe Database
The Idaho Potato Commission (IPC) has unveiled the launch of a new recipe database on www.idahopotato.com, which features over 900 ways to prepare America’s favorite vegetable, and introduces new categories, search and social media sharing functions.
The improvements were designed to meet consumer demand and introduce creative ways to prepare everything from summer salads and heart-healthy desserts, to gluten-free dishes and easy-to-make appetizers.
“Since the launch of www.idahopotato.com in 1997, recipes have been one of our most popular features,” said Frank Muir, president and CEO of Eagle-based IPC. “Approximately half of all visitors to the site are now actively searching for recipes and staying 69% longer than the average website visitor. We are excited about the new content and visual improvements to the site, which will make it easier for visitors to research and share new ways to prepare Idaho potatoes.”
The new website features include:
- A visual representation of dishes with a photo-centric layout
- An updated search function based on preparation method and course
- A pop-up feature suggesting recipes based on search history
- The ability to share recipes across social media platforms
The IPC is also offering options for health-conscious consumers, with an entire category devoted to heart-healthy recipes that meet the American Heart Association’s stringent nutritional standards. Additionally, the IPC is also building a database of recipes to address the growing number of gluten-sensitive consumers.
The IPC will also rollout a steady stream of new programs throughout the year to keep the recipe database fresh and current, including a recipe of the month photo contest, annual consumer contests and foodservice advertising.