“Unata and Instacart have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future,” noted Chris Bryson, CEO of Toronto-based Unata. “By combining the power of our teams and technologies, we can achieve this vision faster and for the first time ever offer a fully comprehensive, configurable digital solution for grocery retailers of all sizes.”
Under the deal, Unata, which will remain in Toronto, becomes an independent subsidiary of Instacart, maintaining its name and brand. Instacart will continue to invest in innovation and resources for both companies as they merge into a single platform. Bryson will stay on in his current role, reporting to Instacart Chief Business Officer Nilam Ganenthiran.
The transaction is subject to customary closing conditions.
Instacart, which grew from 30 to more than 190 markets last year, expressed confidence “that Unata is the ideal partner to complement and expand its technology as the company looks to continue its blistering growth in 2018.”