Advertisement
08/04/2021

Instacart Adds Another Facebook Vet to Exec Team

Carolyn Everson is named president
Gina Acosta
Executive Editor
Gina Acosta profile picture
Carolyn Everson posing for the camera
Carolyn Everson joins Instacart following more than a decade at Facebook, where she was most recently the Vice President of Global Marketing Solutions.

Instacart has appointed a new president just a few weeks after naming a new CEO.

Carolyn Everson becomes president of Instacart on Sept. 7. Everson will oversee Instacart's Retail, Business Development and Advertising businesses, as well as the company's People, Policy & Government Affairs, Legal, Partnerships, Instacart Pickup and Care teams. Everson will report directly to Instacart's CEO Fidji Simo, who assumed that role on Aug. 2.

Everson succeeds current President Nilam Ganenthiran, who has been appointed to a new senior leadership position, Strategic Advisor to the CEO, also reporting directly to Simo.

"I've had the privilege of working with Carolyn for a decade and know just how lucky we are to have her leadership and talent at Instacart. Carolyn's an industry legend, best known for cultivating strong, trusted relationships that drive strategic value for partners. At Instacart, partnerships and relationships are at the heart of everything we do. With more than 600 retail partners and thousands of advertisers helping power our marketplace, Carolyn's unmatched experience and authenticity will be a key driving force for our business as our teams prepare for our next chapter of growth," said Simo. "With Carolyn at the helm as president, I'm excited to reimagine the role Instacart plays in the future of food by unlocking more inspiration, personalization and accessibility for consumers around the world, while also driving even more growth and engagement for our partners and the broader grocery industry."

Everson joins Instacart following more than a decade at Facebook, where she was most recently the VP of global marketing solutions, leading the company's relationships with top advertisers and agencies. In that role, she oversaw a team focused on global partnerships and agencies, as well as Facebook's Creative Shop. Throughout her more than 10 years at Facebook, Everson played a pivotal role building and growing the company into the second largest digital ads platform in the world. Prior to Facebook, she was the corporate VP of Microsoft's Global Advertising Sales and Trade Marketing Teams, where she led the company's advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network. She also spent nearly seven years at MTV Networks, where she served as COO and EVP of U.S. ad sales.

Everson holds a bachelor's degree in Liberal Arts and Communications from Villanova University, from which she graduated summa cum laude. She also earned a master's degree in Business Administration from Harvard Business School, where she was a Baker Scholar. Everson is on the Board of Creative Artists Agency, as well as the Humane Society of the U.S., the Mobile Marketing Association and the Advertising Women of New York Foundation. She is also a member of the Villanova University Board of Trustees.

Instacart raised $265 million in its latest round of funding, more than doubling its valuation to $39 billion in less than six months.

San Francisco-based Instacart today partners with nearly 600 national, regional and local retailers, including unique brand names, to offer delivery and pickup services from more than 45,000 stores across more than 5,500 cities in North America. Instacart is available to over 85% of U.S. households and 70% of Canadian households.