IDDBA Seeks Contestants for Cake Decorating Showdown

The International Dairy•Deli•Bakery Association (IDDBA) is seeking applicants for its 19th annual Cake Decorating Challenge, which is set for June 1-3, 2014, in Denver, Colo., in conjunction with the trade group’s annual Dairy-Deli-Bake Seminar and Expo.

Three supermarket decorators will have the opportunity to create show-stopping displays that promote their artistic abilities and show off the talent and hard work that sells cakes for their companies.

Judges are looking for decorators who have skills in three areas: production cakes, theme cakes and wedding cakes. The challenge begins with creating enough production cakes to fill an 8-foot bakery case on day one. Day two of the competition is devoted to the creation of a custom-design wedding cake, while the last day of the showdown will find each contestant decorating three cakes, one from each category: special occasion, IDDBA show theme and decorator’s choice.

Easy Entry Info

Three contestants will compete for first, second and third place trophies. IDDBA will cover transportation, lodging and meals for each contestant. Materials and tools will be provided and each contestant will be able to keep the full set of professional cake decorating tips and supplies used for the challenge.

It’s easy to enter. Supermarket cake decorators just need to send a photo album of their best cakes along with an entry form; retailers may enter as many decorators as they choose.

Entry deadline is Feb. 14, 2014. More information and entry forms can be found online; or contact Jessica at 608-310-5000 or [email protected], with any questions.

The Madison, Wis.-based IDDBA will celebrate 50 years of service in 2014.

Rebecca Lougheed (above), Food City, Greeneville, Tenn., took top honors in IDDBA’s 2013 annual Cake Decorating Challenge that was held in Orlando, Fla.

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