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Ibotta Program Enables Shoppers to Earn Cash for Any Brand Purchase

A program that allows shoppers to earn cash rewards whenever they purchase staple items on their shopping list, regardless of which brand they buy, has expanded to support more than 150,000 stores. Included are Walmart, Kroger, Target, Safeway, Costco, Whole Foods, Food Lion, Publix, Rite Aid, Giant Eagle, Raley’s, and more.

The Any Brand program from Ibotta will deliver cash back for routine purchases in many popular supermarket categories, including dairy, fresh produce, breads and grains, among others. The program essentially empowers consumers to get rebates while also preserving their freedom to choose which brand to buy and where to shop. Consumers can earn up to hundreds of dollars a year without letting coupons dictate what brands they buy.

Since launching in 2012, Ibotta has delivered more than $25 million in cash rebates to shoppers. In addition to grocery, Ibotta also provides consumers with cash back in other popular categories, such as electronics, apparel and beer, wine and spirits. To date, rebates have been viewed on Ibotta more than 6 billion times, and 150 million unique brand interactions have been completed.

Shoppers download the free Ibotta app onto their phone (or visit the website), browse their favorite products, unlock cash rebates, go shopping, and verify their purchases.


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