Hy-Vee Launches Sustainability Website

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Hy-Vee Launches Sustainability Website


Regional independent HyVee has launched a new website, called Hy-Vee 360, to help the company educate consumers about its sustainable initiatives.

Developed by Ankeny, Iowa-based QA Graphics, an Iowa based interactive design firm, HyVee 360 was continues Hy-Vee’s sustainability mission of promoting the well-being of its customers, employees, communities and the global environment. The new site provides education about Hy-Vee’s sustainable initiatives along with tips on how consumers can live a healthy and sustainable life.

“We chose to create the website to engage our employees and customers and to keep them informed of our sustainable initiatives,” said Michael Smith, AVP of real estate and sustainability at Hy-Vee, “Hy-Vee 360 provides visitors to the website a good overview of the types of sustainable activities we are engaged in and also encourages them to provide us feedback.”

A key feature of the site is an interactive component that allows viewers to interact with a 3D store model. Visitors can select different departments like produce, seafood, or Health Market to learn more about Hy-Vee’s sustainable efforts. They can also learn about Hy-Vee’s efforts to reduce energy and resource consumption, increase recycling, and expand their offering of local, organic and sustainable products.

The site also shares Hy-Vee’s resources available to assist consumers in making healthy life choices. Some of these resources include having dietitians at the store to help shoppers with healthy food choices, labeling food items for nutrition using the Nu-Val Nutritional Scoring System, as well as other community based initiatives. The website also promotes Hy-Vee’s commitment to sustainability through a blog, answers to frequently asked questions, and a quiz that tests consumers’ green knowledge.

QA Graphics is an Iowa-based creative design company specializing in interactive applications, 3D design and animation, mobile app development and other multimedia. The company also provides building automation and green building industries solutions, providing HVAC graphic development services and energy dashboards to help organizations educate occupants about building performance and sustainability.

Employee-owned Hy-Vee operates 235 retail stores in eight Midwestern states.