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Hy-Vee Implements Identico's True ID Verification System

Nashua, N.H. - Identico Systems today announced that Hy-Vee stores has implemented Identico's True ID identity verification system.

"Hy-Vee has been pleased with the results we've seen from the True ID program," said Dan Kozak, director of safety and security for Hy-Vee Inc. "It's helped us meet our goal of reducing bad check losses simply by acting as a deterrent. True ID is easy for our employees to use and provides added protection and convenience for our customers."

True ID is designed to improve check management and internal verification systems by "putting a face" on every transaction. With a customer's permission, the photo and information from a valid photo ID is collected and electronically stored in a database. The next time the consumer initiates a transaction, the consumer's image is securely and instantly sent to the point of service, where the employee matches the face in the photo to that of the customer and verifies their identity.

"Identity theft is the nation's fastest growing crime," said Larry Gilbert, CEO of Identico Systems. "This is causing businesses to re-examine their fraud-prevention practices and search for a solution that protects both themselves and their customers. True ID offers retailers and consumers secure, convenient and seamless protection from identity thieves without invading their privacy."
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