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Optimize Your Promotion Strategy with the Right Method Mix
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How to Boost Trial and Loyalty With the Right Mix of Promotions

Engage shoppers with both digital and traditional promotions.

Digital transformation has impacted every aspect of our lives, including how we grocery shop. In the wake of this digital movement, many brands have shifted their promotion strategies to reach shoppers through digital channels.

But grocery shopping is a complex and personal thing. The preferences and practices of each shopper are different, and brands must understand the strengths of both digital and traditional methods to reach the most shoppers in the most impactful ways.