Hobart, Tyson Expand Digital Presence
Troy, Ohio-based Hobart has launched its Grocery Resource Center, located at www.hobartcorp.com/. Hobart, Traulsen, and Baxter created the new site, which is designed to serve as an online destination for grocery merchandisers, department managers and operators to learn the latest industry trends.
The site contains a wide variety of information on relevant topics, including bakery, deli, meat room, seafood and produce department trends, food safety, productivity, merchandising, shrink reduction, and sustainability. Articles and case studies outline best practices, provide useful tips and identify emerging segment trends.
The site also features an interactive grocery from which users can view store departments such as deli, bakery, and meat room, and find suggested equipment, from mixers, slicers and scales to refrigeration and ware washers.
Regular updates to the site content will ensure customers receive the most current industry information.
Tyson Foods Inc. has also bowed a new destination for deli professionals -- TysonDeli.com -- that serves as a showcase of proprietary Tyson consumer research and observational data, proven merchandising strategies, innovative new products, and business-building promotional programs.
T. FuQua, manager for Springdale, Ark.-based Tyson’s Deli Division, noted: "Over the years, we’ve found that very little work was being done by our competitors in consumer and shopper research, specifically examining the protein category in the deli channel. TysonDeli.com features an absolute storehouse of dynamic, applicable data that can assist deli professionals in their operations."
The site features an in-depth dive into the various profiles of deli shoppers; deli products which are organized by merchandising vehicle, deli merchandising tips and promotions; and an exclusive online community designed for deli pros. In addition, TysonDeli.com offers an exclusive, functional and useful calculator, designed to help determine the mix of deli products to help drive profitability.
Laura Liras, consumer insights manager for Warren, Mich.-based Lipari Foods, said: "I like the way it weaves facts without being overwhelming. I saw some strong fact-based data that is direct and relevant to the specific material without just being a long list of facts."
Among the insights on TysonDeli.com: Research shows that the No. 1 reason shoppers buy prepared foods is because they saw the product and decided to try it. The website suggests engaging with key consumers through eye-catching point-of-sale merchandising aids, which are offered there. Results? Tyson retail customers saw a 55 percent sales increase by advertising prepared foods at full retail in their weekly flyers and displaying in-store point-of-sale merchandising.
The website will continue to be updated with new and resourceful information as it is developed by key strategists at Tyson Foods.