The Hershey Co. today will debut its 3-D Chocolate Candy Printing exhibit at the brand's Chocolate World Attraction in Hershey, Pa.
Through its partnership with 3D Systems, visitors will have the opportunity to witness live 3-D printing, see examples of finished products and interact with a library of 3-D graphics. The printer on display at Hershey’s Attraction is the most advanced model currently in operation, the company said.
The effort is designed to gather knowledge and insights from consumers which will be used to influence the final technology and business model for a commercial 3-D chocolate candy printing experience.
“We are now using 3-D technology to bring Hershey goodness to consumers in unanticipated and exciting ways,” said Will Papa, chief research and development officer, The Hershey Co. “3-D printing gives consumers nearly endless possibilities for personalizing their chocolate, and our exhibit will be their first chance to see 3-D chocolate candy printing in action.”