HEB Tournament of Champions Marks 25 Years

Now in its 25th year of supporting Texas nonprofits, the HEB Tournament of Champions has surpassed the $5 million mark in funds raised by 2010’s event. The tournament is one of the largest charitable events of its kind in the nation, according to San Antonio-based H.E. Butt Grocery Co.

In celebration of this milestone, tournament participants took part in service projects yesterday at two San Antonio nonprofits, The Brighton Center and St. PJ’s Children’s Home, painting, landscaping, installing new playground equipment and creating new play areas for the children the organizations help.

“We … attribute the tournament’s success to the strong annual support of our vendors,” said HEB group VP of public affairs and diversity Winell Herron. “The Tournament of Champions is an integral component of our annual charitable giving. It enables us to make a powerful and sustained impact on the mission of organizations across Texas focused on serving children.”

Since its advent in 1986, the annual tournament, which consists of a series of golf and tennis events, in addition to volunteer service projects, has raised $47 million for over 600 Texas nonprofits. More than 1,400 HEB vendors and suppliers participated in this year’s tournament, which ran from June 14 through June 16, with about 200 nonprofits benefiting from the proceeds raised by the event.
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