HEB Debuts Ad Campaign During Super Bowl

HEB introduced on Super Bowl Sunday a new ad campaign showing its commitment to helping Texas families during the current economic crisis. The "No Store Does More" campaign focuses on the regional grocer's customers, employees (known as Partners) and local growers to impart the message that no other retailer compares to HEB when it comes to providing customers with low everyday prices, the best in fresh, quality product and stores tailored to each community.

"With this campaign, we are highlighting our commitment to helping families weather this economic downturn without having to forgo quality and freshness, and the great HEB products they have come to rely on," noted HEB group VP of marketing and advertising Cory Basso. "There is no one better to tell this story than our customers, our employees and the local growers we support."

The TV spot, which launched Sunday with a 60-second commercial that aired regionally during the big game, features images illustrating HEB's Texas heritage, including a Friday night high school football game, a quinceañera celebration, a local farmer, HEB's fleet of shrimp boats in the Gulf of Mexico and several Partners and customers. The ad will repeat throughout the year in both 30- and 15-second versions.

The full media campaign encompasses print, radio and TV advertisements as well as in-store signage. Among the highlighted information is the fact that HEB provides customers with approximately $200 in in-store coupons and places thousands of items on sale every week.

Additionally, through its weekly Combo Locos and Meal Deals, the grocer offers customers free products and big savings. Last year, customers received $64 million in free products through the in-store programs.

Customers also can save at HEB's pharmacies through the HEB RX Rewards program where shoppers save on prescriptions and can get free health screenings and immunizations. The campaign spotlights HEB's support of local growers as well.

Employing more than 70,000 Partners, San Antonio-based HEB operates over 300 stores in Texas and Mexico.