Harris Teeter Expands Fuel Points Program
Southeast regional grocer Harris Teeter and BP have joined forces to expand Fuel Points, a points-based customer loyalty fuel rewards program, to include BP and Amoco gas stations. All Harris Teeter shoppers in seven states and Washington, D.C., are now able to save on fuel at BP and Amoco stations, as well as at Harris Teeter Fuel Centers.
“We are thrilled to launch this exciting partnership with Harris Teeter,” said Jo Brecknock, director of brand and communications at London-based BP, whose U.S. headquarters is in Houston. “We know that our consumers want more choices when it comes to how they are rewarded by BP, and this program makes it even easier for our customers to save money on fuel purchases.”
The grocer’s shoppers can save as much as $1 per gallon of fuel for every 1,000 fuel points redeemed at Harris Teeter Fuel Centers and BP and Amoco stations. For every $100 or so that shoppers spend at Harris Teeter using a VIC card, they save 10 cents per gallon on fuel.
Fuel Points can be earned by shopping with a valid VIC card at any Harris Teeter location in the following ways:
- Shoppers earn one fuel point for every $1 spent on eligible grocery purchases.
- Shoppers earn double fuel points when buying eligible retailer gift cards, with $25 equaling 50 points.
- Shoppers earn 50 fuel points for each purchase of a non-federally funded prescription.
Shoppers can redeem in increments of 100 fuel points to earn up to $1 off a gallon of fuel. For instance, a shopper with 200 points will get 20 cents off per gallon, 300 points results in 30 cents off, and so on.
Fuel savings kick in at the pump when a shopper enters a VIC card alternate ID, usually a phone number, and are limited to a single purchase of up to 35 gallons of fuel at Harris Teeter Fuel Centers and BP and Amoco stations.
“Harris Teeter is committed to creating an incredible shopping experience for our customers,” noted Danna Robinson, the grocer’s communication manager. “Teaming up with BP to expand our Fuel Points program to all of our loyal shoppers enhances our customer experience and allows us to reward customer loyalty in a new way. We can now give each of our shoppers cents off the gallon for purchases they make every day in our stores.”
Shoppers can check their fuel points balance on their receipt, online or via the HT Mobile App.
A wholly owned subsidiary of The Kroger Co., Matthews, N.C.-based Harris Teeter employs about 30,000 associates at stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia. Cincinnati-based Kroger is No. 4 on Progressive Grocer’s 2018 Super 50 list of top grocers in the United States.