H-E-B Names Chief Product Officer for Digital

H-E-B has appointed Mike Georgoff chief product officer, H-E-B Digital. Bringing to his new role more than a decade of experience at high-growth consumer technology startups, Georgoff will help spur H-E-B’s ongoing omnichannel growth, overseeing the Texas grocer’s digital-product strategy, design and development.

“This is an industry-leading company that is strategically positioned to deliver a cutting-edge digital experience to customers,” said Georgoff, who will report to Chief Digital Officer Jag Bath. “I am thrilled for the opportunity to join such a talented team focused on bringing innovation, growth and success to H-E-B.”

Georgoff’s most recent position was chief product officer at Main Street Hub, an Austin, Texas-based digital marketing firm acquired by GoDaddy earlier this year. Before that, he held leadership roles at Redbox and RetailMeNot, helping to guide each from early-stage businesses to public companies worth $1 billion-plus.

This appointment represents H-E-B’s latest bid to beef up its digital offerings. Other recent actions undertaken by the San Antonio-based company include its acquisition of on-demand delivery service Favor (where Bath was CEO), and its continued rollout of H-E-B Delivery and H-E-B Curbside, now available in more than 100 locations across the Lone Star State and on track to reach 165 stores this year.

“Mike is a highly respected veteran of product development in the digital space, and someone with his expertise strengthens our commitment to building out H-E-B’s omnichannel services,” noted Bath, who took on his current role in May. “He has a proven track record leading successful product and design teams, which puts him in a position to help us build the ultimate digital experience for our customers to go along with the unparalleled service of our world-class stores.”

With 400 stores in Texas and Mexico, H.E. Butt Grocery Co. is No. 6 on Progressive Grocer’s 2018 Super 50 list of the top grocers in the United States.