Gold'n Plump's New Chicken Breast Fillets Are Value-Added

Saint Cloud, Minnesota-based Gold'n Plump Poultry is introducing a line of Seasoned Boneless Skinless Breasts that come individually wrapped and vacuum-sealed in an outer bag. The products are expected to begin shipping nationally, early May of 2011.

In its latest product launch, the company drew on feedback from a panel of consumers who said they were looking for both packaging convenience and unique flavors. The outer bags are designed to sit upright in the fresh meat case. New flavors include Original, Butter & Herb, and Tomato Basil. A longtime favorite, Lemon Pepper, is also included in the lineup.

The products are made with natural ingredients, and contain no preservatives or phosphates. Each 24-ounce package contains four, six-ounce breast fillets. The company suggests a retail price of $7.99 per unit.

Terra Nothagel, product manager for Gold'n Plump, said the consumer isn't the only one who will appreciate the new package design. Engineered to sit upright and take up minimal, precious shelf space, retailers will add "merchandising 'wow' and strong appetite appeal to the fresh meat case," she said. That's because each package features full-color, plated dishes on the front, supported by coordinating recipes on the back.

In addition, the new Pre-Seasoned Boneless Skinless Chicken Breasts packages are fixed-weight scannable for merchandising and promotion ease.

The company also plans to support interested retailers with in-store demos and point of sale materials such as shelf talkers. Limited free-standing inserts in select newspapers are planned for early summer with summer events, promotions and coupons to follow.

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