Geosocial Product Marketing

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Geosocial Product Marketing

02/21/2011 was designed as a one-stop shopping tool where retailers can showcase their products and services to the local community and enable shoppers to locate products and services on a live map, powered by Bing, through social media.

"This is true social media," said Dare Ajala, CEO of Chicago-based MapNshop. "Not only can businesses display what they're offering, but customers also have the option to buy those products though a live map and recommend them to their friends for purchase. We call it 'geosocial marketing.' Even small businesses can display their products or services for the world to see for free, as long as there are fewer than 10 items on display.”

MapsNshop is a patent-pending application that combines social media and location advertising rolled into one. In addition to the store locations, the site provides information about the businesses selling the product, and how much it costs. Customers can also choose to browse other products the business has to offer.

According to Ajala, MapsNshop is an advertising platform that any size business can use, whether it's a retail chain or a mom-and-pop store, and registered businesses can give potential customers a virtual tour of their businesses by posting a 2-minute video of whatever they choose.

"We are committed to creating an environment where businesses and customers can easily find each other and do business effectively without talking," said Ajala.

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