General Mills, Atari Partner on ’80s Retro Cereal Boxes

Big G cereals are bringing back retro-themed packaging for the fifth time, ’80s style, on boxes of Cinnamon Toast Crunch, Cheerios, Honey Nut Cheerios, Cocoa Puffs and Lucky Charms.

Through mid-March, while supplies last, these limited-edition Big G cereal boxes will be available exclusively at Target stores.

“With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the ’80s was simple – it’s on trend,” said Tara Johnson, integrated marketing communications manager at General Mills. “Partnering with Atari made the opportunity even more exciting as they celebrate their 40th anniversary milestone. It doesn’t get more iconic than retro Atari games.”

Consumers are drawn to nostalgia, and that’s exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede and Missile Command featured on the back of each participating cereal.

Consumers can also further test their skills at Centipede and enter a sweepstakes for a chance to win Target gift cards and Atari merchandise.

In 2005, General Mills guaranteed every Big G cereal contained at least 8 grams of whole grain per serving. More than 20 Big G cereals deliver 16 grams or more of whole grain per serving. 

Minneapolis-based Target Corp. operates 1,767 stores across the United States and plans to open its first stores in Canada next year.