Future of Self-checkout Belongs to Younger Generation

A younger generation of shoppers has embraced self-checkout technology and will drive its future growth and usage, according to recent front end best practices gleaned from research completed by Wrigley.

The majority of shoppers in this broad age group -- which includes shoppers ages 18 to 49 -- agreed that they either “love,” “like pretty well,” or “like somewhat” the concept of self-checkout.

As retailers further develop their merchandising at front end, Wrigley suggests that categories with high “quick grab” and that drive high front-end sales rates are the best fit for self-checkout. Confectionery and beverages (including energy shots) are unique in that they fall squarely into this group.

Self-checkout space should be properly allocated among key categories to optimize total front-end sales rates, Wrigley suggests.