FSI Coupons' Average Face Value Increased in First Half of '07: Report

NEW YORK -- The average face value (AFV) for free standing insert (FSI) coupons increased 4.3 percent to $1.23 in the first six months of 2007 to become the highest half year increase on record, according to a mid-year trends report released yesterday by Marx Promotion Intelligence, a division of TNS Media Intelligence.

Marx Promotion Intelligence said AFV across the non-food segment of the consumer packaged goods (CPG) industry increased 3.4 percent to $1.50, led by the 9.1 percent increase within the household products area. AFV across the food segment, meanwhile, was up 5.0 percent to $0.86, led by the 19.1 percent increase for shelf stable beverages.

During the first half of 2007, 191 new products spanning 67 categories were supported with FSI coupons, according to the report. Although the total number of new products supported by FSIs was down 3.0 percent from the same period in 2006, the total number of event dates in support of these products was up 19.8 percent to 321.

To learn more visit the Marx website at www.tnsmi-marx.com.
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