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FreshDirect Streamlines Delivery Process with New Solution

Online grocer FreshDirect, which depends on delivery execution as the lifeblood of its go-to-market strategy, has been sharpening its delivery execution thanks to a solution upgrade to facilitate the tracking of grocery delivery orders from the warehouse facility to customers' doors.

The solution is AirClic MP 5, said FreshDirect. The Long Island City, New York-based grocer's delivery truck drivers are using AirClic-enabled Sprint Nextel cell phones to resolve real-time issues such as traffic, misrouted drivers, and delivery inaccuracies. The applicationphone combo also allows FreshDirect to track delivery progress.

"When we implemented AirClic in September of 2007, we had three metrics we wanted to achieve -- on-time deliveries, increase of full orders completed, and productivity gains," said FreshDirect v.p. of transportation Adrian Williams. "In the first six months of using AirClic, we have already seen increased customer satisfaction and accuracy in completed deliveries. We now also have immediate visibility into our 130-truck fleet at every point of the delivery process."

With the initial implementation complete, the grocer is now in the midst of rolling out the second phase, which will include AirClic's advanced reporting capabilities to look at more real-time data to further hone its delivery process.

"AirClic enables companies like FreshDirect to track and automate business processes in the field, resulting in increases in customer satisfaction, improved workflow, and immediate access to business-critical data in real time," said Tim Bradley, c.e.o. of AirClic in Trevose, Pa.

FreshDirect serves most of Manhattan and parts of Queens, Brooklyn, the Bronx, Westchester and Nassau counties in New York; and parts of New Jersey. The company has over 250,000 customers and has fulfilled over 6 million orders since opening for business in September 2002.
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