Fresh & Easy said today it will bring back its "Shop For Schools" fundraising program for the 2014-15 school year.
Supported by national fundraising program eScrip, this year's Shop For Schools initiative will be fully digital and tied to Fresh & Easy's Friends loyalty program in an effort to make fundraising more efficient. Beginning July 23, participants can register their Friends card to earn up to 5 percent for their designated school with each transaction.
“We wanted to bring Shop For Schools back and make the program even easier so more schools and parents can participate,” said Mike Evans, Fresh & Easy’s head of marketing. “Supporting local schools has always been an important goal for Fresh & Easy and we’re glad to renew that commitment by bringing the program back.”
El Segundo, Calif.-based Fresh & Easy operates 167 stores in Arizona, California and Nevada.