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Fresh & Easy Gives $2 Million Via 'Shop for Schools'

El Segundo, Calif.-based Fresh & Easy Neighborhood Market is giving more than $2 million to local schools through its fourth-annual Shop for Schools program.

More than 2,700 schools participated in the fundraising program, which ran from Sept. 15 to Dec. 31.

The retailer is now opening online registration for the fall 2012 Shop for Schools program.

"Today's tough economy and budget cuts have prompted the creation of dynamic partnerships between our schools and community partners to raise money," said John Deasy, superintendent of the Los Angeles Unified School District, in a statement. "The Shop for Schools program is a great example of how our parents, teachers and administrators have come together to raise more than $150,000 for LAUSD schools. I commend Fresh & Easy for being a great partner that cares for the needs of our students."

Since its inception, Shop for Schools has raised more than $4 million for schools throughout Arizona, California and Nevada. Kindergarten through eighth grade schools located within a three-mile radius of any Fresh & Easy store can participate in the program. For every $20 spent at a Fresh & Easy store during the program, participating schools received a $1 donation. Each school can use the money they raised for whatever they need most.

In addition to collecting receipts, registered schools could also participate in Shopping Nights, fundraising events that provided an opportunity to raise even more money. From 4 p.m. to 8 p.m. on each school's designated Shopping Night, five percent of a local Fresh & Easy store's total sales were donated to the school.

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