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Fresh Brands Picks New Auditor

SHEBOYGAN, Wis. - Fresh Brands, Inc. here today announced that its audit committee has voted to engage Deloitte & Touche, LLP as the company's independent auditing firm for 2004. Deloitte & Touche will replace KPMG LLP, which has served as Fresh Brands' independent auditor for the past two years.

"The decision to change independent auditors is not related to any accounting issues. We thank KPMG for their assistance during the past few years," said Walter G. Winding III, chairman of the board of Fresh Brands and chairman of the audit committee.

"We look forward to working with the Milwaukee office of Deloitte & Touche. The Deloitte engagement team brings deep knowledge of the supermarket industry. As a firm, Deloitte is a real leader in our industry. We believe this makes them a very good fit for us," Winding said.

Winding said the change in independent auditors was based on an analysis of the company's future needs and requirements, including compliance with the Sarbanes-Oxley Act.

Fresh Brands, Inc. is a supermarket retailer and grocery wholesaler through corporate-owned retail, franchised, and independent supermarkets. The corporate-owned and franchised retail supermarkets currently operate under the Piggly Wiggly and Dick's Supermarkets brands.
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