Food Lion Launches Digital Flyer, Ibotta App

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Food Lion Launches Digital Flyer, Ibotta App


Food Lion has rolled out a series of improvements to its digital platform that enables shoppers to more conveniently review and access discounts and promotions.

The Salisbury, N.C.-based regional chain recently became the largest U.S. grocer to launch Wishabi’s digital flyer, which provides customers with an enhanced online savings experience, along with adding Ibotta’s mobile app, which works with Food Lion’s MVP Card to provide customers with cash rewards.

“We’re listening to our customers and they’re telling us that digital channels are an important part of their grocery shopping experience, so we’re focused on making that easy for them and helping them save more online,” said Keith Nicks, director of digital, customer loyalty and retail marketing for Food Lion. “The new, interactive flyer, coupled with the Ibotta app…is a recipe for helping our customers experience the savings they’re looking for in the digital space.”

The new digital sale flyer enables customers to interact with the online flyer the same way they do with the print version to browse by discount and category, and circle the selections and savings choices with the click of a mouse. It also saves customers time through a new shopping list, which can be printed or emailed.

Meanwhile, customers can also download the Ibotta app to perform a simple task, like reading a recipe, to earn cash rewards when they shop for featured products at Food Lion stores. Customers can follow four simple steps found to register their MVP Card. As customers purchase featured products, rewards automatically populate to their account on Ibotta, which can be easily transferred to a PayPal account to be redeemed as cash.

To stimulate trial and usage of the new app, customers who register their MVP Cards on Ibotta through Nov. 9 will be entered in a sweepstakes for a chance to win a $5,000 Magical Family Getaway to Orlando, Fla. Food Lion shoppers who redeem Ibotta offers at Food Lion will also receive an additional entry for each offer redeemed.

The launch of the new online flyer and Food Lion’s presence on Ibotta are just a couple of the many technology additions and improvements underway at the grocer, which will add more online improvements focusing on savings opportunities in the coming months.

A subsidiary of Delhaize America – the U.S. division of Brussels-based Delhaize Group – Food Lion operates more than 1,100 supermarkets and employs approximately 57,000 associates in 10 Southeastern and Mid-Atlantic states.