Food Lion Easter Seals Campaign Raises $3.7M
Food Lion customers raised $3.7 million during the grocer's four-week “Shop&Care” campaign. The money will go to aid more than 100,000 children and adults with disabilities at 11 Easter Seals affiliates in the southeastern United States.
“We appreciate our customers helping us raise more than $3 million to make an impact in the lives of adults and children who live with disabilities,” said Sherrii Webb, manager of community relations for Salisbury, N.C.-based Food Lion. “Because of our customers’ selfless giving, they can now receive support as they deal with developmental or physical disabilities.”
The program, which ran from Feb. 13 through March 12, enabled shoppers to buy more than 200 specially marked Shop&Care products in stores and to make $1 donations at checkout. Additionally, associates hosted various community events to raise funds.
“The 22-year partnership [with Food Lion] has been an integral factor to the growth of services provided by Easter Seals in local communities,” noted C.L. Cochran, president and CEO of Easter Seals UCP North Carolina & Virginia.
Since the grocer first introduced Shop&Care, the initiative has raised more than $36 million for Easter Seals.
Food Lion, a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group, operates more than 1,100 supermarkets and employs about 57,000 associates in 10 Southeastern and Mid-Atlantic states.