Food Lion Deploys Coupon Savings App

Food Lion is providing customers an opportunity for additional savings by accessing in-store coupons through the company's Facebook page, powered by an app Valassis launched on Facebook Platform.

The new Facebook application also gives consumers the opportunity to share their coupons with "friends" on the social media network. The app provides Food Lion a new social media tool to offer exclusive offers on a variety of items, such as "My Essentials" store brand products.

"At Food Lion, we look for opportunities to leverage technology to enhance our customers' shopping experience," said Steven Saunders, interactive marketing manager at Salisbury, N.C.-based Food Lion. "This new app is easy to use and offers our shoppers a fun way to connect with us and share the savings with friends."

"This app allows brands to deliver value while connecting with their consumers in the social sphere very personally," said Jim Parkinson, Valassis chief digital officer. "It is another way for them to further build and nurture the relationships they have with their consumers all within the Facebook environment."

Food Lion, a subsidiary of Delhaize America, operates more than 1,100 supermarkets in 10 Southeastern and Mid-Atlantic states, and employs approximately 58,000 associates.