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First Americans Chooses Wincor Nixdorf's StoreForward ESL Solution

HOGANSVILLE, N.Y. -- First Americans, a grocer based here, has selected Wincor Nixdorf's StoreForward ESL Electronic Shelf Labeling Solution through value-added reseller and technology consultant Retail Magic.

According to Wincor Nixdorf, StoreForward ESL optimizes store processes and ensures customer confidence via superior technology and extreme reliability. With "no batteries" technology, StoreForward ESL is the first of its kind, using patented inductive coupling and 802.11 b/g standard wireless LAN. Real-time communication permits First Americans to instantly change pricing on its products throughout the store multiple times daily.

"We chose the Wincor StoreForward ESL solution over the competition, because of the superior technology and benefits. It gives our customers peace of mind, knowing that the price on the tag is the same price that will ring up at the checkout," First Americans said in a statement. "In addition, the labor savings will be substantial, and the cost to implement this solution was significantly lower than other solutions we looked at. First Americans' goal is to become one of the most technologically advanced grocers in the Northeast, and StoreForward ESL brings us much closer to achieving this."
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