Fewer Consumers Can Afford to Buy Healthy Foods: Survey

According to a recent survey by Chicago-based food industry research firm Technomic, the recession is playing havoc with shoppers’ access to more nutritious foods. The survey found that while over half of consumers are more concerned about what they eat today vs. a year ago, 70 percent said that healthier foods are increasingly difficult to afford, 53 percent said they often buy less healthy foods because they’re cheaper, and 44 percent say their budgets keep them from eating healthier foods.

“Healthy eating is still important to consumers, but evidence strongly suggests that it is a lower priority these days,” noted Technomic EVP Bob Goldin. [C]onsumers are economizing in their food expenditures and believe that one way to do so is to spend less on healthy foods. It’s an unfortunate development.”
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