When brands think about developing a mobile strategy, the first thing that tends to come to mind is a mobile app. However, apps are only one aspect to consider for a successful mobile strategy.
Convenience Store News Editorial Director Don Longo recently hosted a webinar titled "Exploring the Mobile Platform: Using Mobile to Elevate 1-to-1 Marketing" with Kimberly Otocki, content marketing specialist at Newton, Mass.-based Paytronix, who offered insight on how retailers can make the most of their mobile strategies.
To put things in perspective, Otocki kicked off with some statistics gathered from the Pew Research Center to give a window into the mobile space retailers are working with. According to the data, 72 percent of U.S. adults have smartphones, and they spend 2.8 hours per day on average on their mobile devices — 51 percent of their total digital media time.
This might seem encouraging, but exactly where that time is spent is less so. Eighty percent of the 2.8 hours a smartphone user spends on his or her phone is spent using just five apps — including native apps like Safari and Messages. Otocki said brands should be asking themselves,"What is the likelihood that my app is one of those five?"
To read more on aspects of a successful mobile strategy worth considering, read the full story from Progressive Grocer sister brand Convenience Store News.