Executive Research: Streamlining Trade Collaboration Between Retailers & CPGs

Sign up for the February research drop to learn where manufacturers identify gaps in traditional deal processing and boost retail profitability

1/2/2025

Research powered by DemandTec

Retailers and CPG manufacturers share a common goal: driving growth through consumer satisfaction. However, our research reveals a significant gap between ambition and capability. Many companies have yet to prioritize automating manual tasks and leveraging performance insights — key drivers that can enhance operational efficiency, improve decision-making, and directly contribute to increased market share and profitability at the pace and scale required to stay competitive.

Initial findings indicate:

76% of manufacturers don’t feel they have a competitive advantage from their deal processing platform
59% of decision-makers are looking for more automation within their trade promotion software
62% of CPGs have plans to enhance automation and real-time tracking in 2025
Top challenges:
- Growing market share through performance insights
- Deciding what promotion will be effective
- Identifying product performance
- Improving automation of manual tasks

Sign up for the full research drop to better understand manufacturers’ challenges and discover how retailers can help drive transformation. Learn to create stronger partnerships, smarter promotions, and shared success in a competitive retail landscape.

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