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Executive Research: Streamlining Trade Collaboration Between Retailers & CPGs
Sign up for the February research drop to learn where manufacturers identify gaps in traditional deal processing and boost retail profitability
Research powered by DemandTec
Sign up for our February research release to uncover key gaps that manufacturers see in traditional deal processing and discover strategies to boost retail profitability.
Initial findings indicate:
- 76% of manufacturers don’t feel they have a competitive advantage from their deal processing platform
- 59% of decision-makers are looking for more automation within their trade promotion software
- 62% of CPGs have plans to enhance automation and real-time tracking in 2025
Top challenges:
- Growing market share through performance insights
- Deciding what promotion will be effective
- Identifying product performance
- Improving automation of manual tasks
Sign up for exclusive access to our latest research and uncover the challenges manufacturers face while discovering how retailers can drive transformation. Learn to foster stronger partnerships, craft smarter promotions, and achieve shared success in today’s competitive retail landscape.