Examining the 'New Normal' after the Economy Recovers

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Examining the 'New Normal' after the Economy Recovers

04/10/2009
Robert Seigel from “All Things Considered” interviewed market consultant Pam Danzinger recently about the “New Normal” -- how the country's economic situation is affecting the way we live and what our lifestyles will be like after the recession.

During the interview, she explained the origins of the luxury boom: "We have been spending our perceived wealth, rather than our real income. But now that the wealth is gone, it is back to reality. The party is over."

Here is a link (http://www-cdn.npr.org/templates/story/story.php?storyId=102851827) if you would like to hear more about the “New Normal.” At this link, you can also share your thoughts on what the market for luxuries will be like post-recession.

Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the “classes.” She is president of Stevens, Pa.-based Unity Marketing, a marketing consulting firm she founded in 1992. Her latest book, “Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience” (Kaplan, $27), is in the bookstores now.