Entrants Sought for ‘Mango Mania’ Display Contest

The National Mango Board (NMB) is calling on mango shippers for their help to encourage small retailers to participate in their third annual Mango Mania Display Contest throughout the month of July.

Designed specifically for individual stores or small chains with up to 50 stores to help boost their mango sales while showcasing their creativity and educating shoppers about mangos, the program will award more than $10,000 in cash prizes to 27 winning produce department managers.

Deadline for entries must be received at the NMB office by Aug. 19, 2013; all displays must be in place for at least seven days between July 1 and July 31, 2013 in order to qualify for prizes.

To make it easier for retailers to get involved, the NMB has made the point of sale (POS) kit order form and the entry form available online.

“Participating in the contest can help [grocers] increase their sales and educate consumers about this delicious tropical fruit,” said Megan McKenna, marketing director for the Orlando, Fla.-based NMB. “We’ve seen great participation from retailers in the past, and we wanted to streamline the process to encourage even more retailers to get involved.”

Prizes will be awarded by the NMB in three store categories: one to five registers; six to nine registers; and 10 registers or more. In each category, nine prizes will be available, including $1,000 for first place, $750 for second place, $500 for third place, and $200 each for six honorable mention winners.

Retailers wishing to participate should visit www.mango.org/contest to get more information about the contest and order POS kits, which include the contest flyer with the official rules along with several POS materials, such as educational header cards for selecting and cutting, nutrition information and mango recipes.