Entenmann’s Unveils Recycling Initiative

Entenmann’s Bakery, a brand of Horsham, Pa.-based Bimbo Bakeries USA, has partnered with upcycling and recycling pioneer TerraCycle to launch the Entenmann’s Little Bites Pouch Brigade.

Shoppers can send their empty Little Bites packages to TerraCycle to be recycled or repurposed. For every 2 pounds of pouches returned, TerraCycle awards points which can be used for charity gifts or converted to cash and donated to the school or non-profit organization of the collector’s choice.

Any school, charity, community group, organization, family or individual is welcome to participate. The pouches that are collected will be recycled into new, innovative consumer items ranging from flowerpots to recycling bins to playgrounds.

“The Entenmann’s Little Bites team is pleased that our joint venture with TerraCycle will help offset the tonnage sent into the waste stream each year,” said category director Lorraine Hale.

“Because Little Bites are so popular with children, involvement with this Brigade is a great way to educate and inspire younger generations to recycle more,” said TerraCycle CEO and founder Tom Szaky. “When children see that their collected pouches can be turned into a new and useful product, recycling will hopefully become a lifelong habit for them.”

Consumers can sign up for the Little Bites Pouch Brigade free online.