Earth Fare Debuts Non-GMO Product Line

Earth Fare has removed GMO ingredients from its line of private-brand food products, affecting more than 500 items currently available, and hundreds more slated to be launched over the next six months. According to the organic and natural food retailer, the launch comes after two years of research and development.

Non-GMO items offered by Earth Fare include quinoa, almond butter, olive oil and pasta.

“Our Earth Fare brand products allow us the unique opportunity to control our food products from raw ingredient sourcing to the store shelf,” noted Justin Jackson, Earth Fare’s chief merchandising officer. “Customers want to be educated and informed, and this meticulous tracking of what is in our food and how it is sourced not only provides a confidence level in our products, but also leads to cost savings that we pass on directly to our customers.”

“We’re here to make healthy food accessible to everyone, everywhere, and our non-GMO announcement is the next step to strengthening our commitment,” added Earth Fare President and CEO Frank Scorpiniti. “From the onset, our merchant team has benchmarked every product against industry-leading products to ensure delicious, healthy food at an incredible value. Our shoppers asked for more non-GMO options, so we updated our entire Earth Fare brand food line to meet their needs.”

The rollout comes in the wake of the grocer’s new Live Longer with Earth Fare campaign publicizing the company’s Food Philosophy, which bans hundreds of chemicals and ingredients from the food it carries, and encouraging other supermarkets to do likewise, to help consumers to live longer, healthier lives.

Asheville, N.C.-based Earth Fare operates 39 locations across nine states in the Southeast, mid-Atlantic and Midwest.