Dr Pepper Launches ‘/1’ Campaign

In an effort to showcase the brand’s originality, Dr Pepper has unveiled its “one of one” (“/1”) campaign, which seeks to highlight individuals who are not just one in a billion, but “one of one.”

The campaign includes a new series of ads featuring people who “break the mold,” including Grammy-nominated musicians Macklemore and Ryan Lewis, YouTube phenomenon Michelle Phan, and Grammy-nominee and “the king of bachata,” Romeo Santos, among others.

According to Jaxie Alt, SVP of marketing for Dr Pepper, the brand “has a longstanding tradition of celebrating that special something that makes each and every person unique,” adding that “we are excited to continue this tradition by celebrating some truly one of a kind people who will inspire our fans.”

The videos will be available online as they debut.