Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, has launched its 2013 creative advertising campaign featuring the “Most Interesting Man in the World.”
This year’s spots -- set to run nationally on television and online – include “Handball,” a 30-second spot in which the Most Interesting Man dominates an impromptu handball game and deciphers ancient hieroglyphics; and “Telecom,” a 15-second spot featuring a flashback in which he demonstrates his breakthrough “mobile telecommunication” technology for the first time.
“The ‘Most Interesting Man in the World’ is back, and we’re really excited about this year’s creative,” said Gwen Boyce, brand director for Dos Equis. “As one of the fastest growing beer brands in America, Dos Equis continues to use advertising to broaden its core base and drive awareness for beer drinkers nationwide.”
In addition to the traditional TV and online commercials, the campaign will also feature print and out-of-home components that highlight Dos Equis as the premium beer of choice for people who want to live more interesting lives.
The “Most Interesting Man in the World” campaign kicked off in 2007, and has since garnered widespread attention and popularity with fans. The 2013 creative is part of Dos Equis’ ongoing commitment to encourage fans 21 and over to stay thirsty through interesting and engaging content, both on and offline.
Heineken USA, a subsidiary of Heineken International BV, imports a variety of European brands into the U.S., including Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Strongbow cider.