Dos Equis Launches ‘Dos De Mayo’ Campaign

Dos Equis is kicking off this year’s Cinco de Mayo celebration with a new campaign, dubbed “Dos de Mayo,” designed to give fans an interesting twist for their Cinco celebrations.

Dos de Mayo began yesterday with an exclusive online video missive from the Most Interesting Man, who issued a call to arms to “mobilize your friends, your co-workers, your neighbors…everyone,” in an effort to spread the word.

Additionally, Dos Equis is partnering with Maxim to host the official Dos de Mayo bash in Los Angeles. Fans 21 and older can visit to enter for a chance to win an all-expense paid trip for two to the party.

“With ‘Dos de Mayo,’ we’re looking forward to putting a unique and ownable twist on the Cinco de Mayo holiday,” said Gwendolyn Boyce, brand director for Dos Equis, a brand of White Plains, N.Y.-based Heineken USA. “Interesting is in our brand DNA, and we’re eager to give fans an opportunity to come together and celebrate with us at bars all over the country, and at a Dos de Mayo party with Maxim in Los Angeles.”

Fans can visit for the Dos Equis Bar Locator tool, designed to help connect like-minded party-seekers with local bars and restaurants that serve Dos Equis. will also house a variety of content, including the Most Interesting Man video dispatch, details on the Dos de Mayo Maxim kickoff contest, plus a link to the official Dos de Mayo Facebook invite.

Dos de Mayo, and the extended Cinco de Mayo celebration, is part of an ongoing effort from Dos Equis to help fans “Stay Thirsty” by facilitating interesting and unexpected experiences. To connect people celebrating nationwide, fans are encouraged to post photos and updates using hashtag #DosdeMayo on Facebook, Twitter and Instagram.

Heineken USA, a subsidiary of Heineken International BV, imports a variety of European brands into the U.S., including Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Strongbow cider.

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