Digital Products

Progressive Grocer’s newsletters, digital editions, webinars, and new website are go-to resources for retailers

Retailers find the most up-to-the-minute information, news, insights, and trends when they read PG online, and they know they can rely on the journalistic integrity of the editors who provide content for PG’s digital assets.

Manufacturers, suppliers, and service providers can count on PG's digital assets to help them reach these engaged retailers, and display ads on the website and in newsletters are just the start. PG's industry-leading website metrics provide a perfect springboard for extending your reach and impact with remarketing campaigns, exit intent ads, and more.

website

Get noticed on the grocery industry’s #1 website.

ProgressiveGrocer.com is the grocery industry’s #1 website for up-to-date news and category coverage, along with online-only original content.

100,583 Unique users
155,197 Sessions
246,785 Pageviews
90,828 Organic Search Pageviews
53,256 Organic Search Sessions

Source: Google Analytics, May 2017

Website ad options

Newsletters

Reach a dedicated and engaged audience of opt-in subscribers.

Progressive Grocer’s suite of industry- and category-focused newsletters covers the market in up-to-date information and news.

Progressive Grocer Daily5
39,586 Subscribers*
Progressive Grocer Breaking News
42,660 Subscribers*

Category Newsletters

Fresh Trends
18,623 Subscribers*
Monthly
Tech Trends
16,500 Subscribers*
Monthly
Center Store Trends
19,252 Subscribers*
Monthly
New Products
Weekly
Grocerant
4,800 Subscribers**
Monthly

Source: *December 2016 BPA Brand Report; ** Self reported

Newsletter ad options

Digital Editions

PG.com has a full archive of the print publication. The online version allows for additional exposure and is an interactive and engaging user experience that can be viewed on any mobile device.

Digital Edition Reader Demographics

Total Qualified Circulation: 7,508

Source: Progressive Grocer BPA Audit, December, 2016 – measuring November, 2016 performance

Remarketing

Remarketing allows your company to connect with the grocery retailer executives that visit the Progressive Grocer website by displaying your ads to them as they browse the web or even search on Google.

Exit Intent ads

The opposite approach to remarketing—they work well in tandem—these responsive ads appear when readers are exiting the website and are designed to produce high click-through rates.

Grow your Thought Leadership Position while Generating leads

Straight TalK

An online editorial series that provides clarity around the grocery market’s biggest business and technology misconceptions. Each Straight Talk topic is suggested, written and sponsored by the customer and vetted by PG editors. Straight Talks identifies and debunks myths on the hottest topics in the industry and provides the critical truths and contradicting realities for grocery stores. Print deployment is optional.

Monthly Sponsored Blog

Dedicated section of the site under ‘Views & Videos’

Two versions: Ghost and customer written
Featured throughout the site
Promotional email delivered to newsletter contacts

Infograms

User-friendly visual lead generation product for busy executives, Infograms offer interesting facts based upon EIQ research reports and other citable sources.

Topic driven by the customer.
Gated downloadable PDF to generate leads online for 90-days.

White Paper Landing Page

Labeled as ‘Sponsored Content’
Customizable PDF Download Page
Also available for gated or ungated HTML content
Leads will be available in LegionIQ

Webinars

Standard Webinar Package

Webcast uses customer-provided content
Customer provides any necessary speakers
EIQ moderates program and produces product
EIQ markets to target audience
Webcast is available on website for 3 months

Full Service Webinar Package

Editorial consultation on topic, content and speakers
All content creation done by EIQ
EIQ moderates program and produces product
EIQ markets to target audience
Webcast is available on website for 4 months

Contents