Delhaize America Enhances Forecasting, Replenishment Capabilities

Delhaize America has brought new forecasting and replenishment capabilities to its distribution centers in a new partnership with Relex Solutions, an international provider of integrated retail and supply chain planning solutions with North American operations based in Atlanta.

The new solution will enhance product freshness, forecasting and inventory management at more than 1,000 Food Lion stores in the United States and 181 Hannaford locations across New England and New York State. Relex works with retailers abroad already, so the arrangement with Delhaize America helps demonstrate to North American retailers what the company is doing for their European counterparts, said Michael Falck, president of Relex North America.

“As an organization, we are continuously looking for ways to continue to innovate, enhance and optimize the way we procure and forecast product to our retail locations, ensuring our customers have the freshest merchandise available,” says Chris Lewis, SVP, supply chain, Delhaize America. “We expect Relex's forecasting and replenishment solution will drive product improvements at retail, enhance our customers’ shopping experience and reduce inventory levels at our distribution centers to further enhance product freshness at our stores.”