CROSSMARK, MARS Advg. Launch Shopper Marketing Venture

Steve DeVore has been tapped to head up a new integrated strategic shopper marketing venture jointly created between Plano-based sales and marketing services company CROSSMARK and MARS Advertising

In his new post as SVP/GM of Twin Oaks, DeVore will lead the development of shopper marketing growth solutions for both new and existing CROSSMARK consumer goods and retailer clients. Services will include all phases of the shopper marketing discipline including planning, concept development, retailer sell-in, execution, measurement and evaluation.

Bringing more than 11 years of experience to his newly created position, DeVore previously worked at Saatchi & Saatchi X Worldwide, where he served as VP/account leader for Frito-Lay North America. He also led Procter & Gamble’s Walmart Global Customer Team, where he managed several account teams and developed strategic shopper marketing plans and retailer-specific initiatives. Prior to that, he worked at StoneWard, managing the Terminix and Wendy’s accounts.

CROSSMARK is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For over 100 years, CROSSMARK has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, event marketing, in-store data collection, retail analytics, and retail technology solutions.

Founded in 1972,  MARS Advertising, Inc., has been named the No. 1 shopper marketing firm in the United States for the past four years, according to The HUB Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 10 offices throughout North America and in the U.K.