Crossmark Appoints VP Business Development

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Crossmark Appoints VP Business Development


Crossmark has named former GlaxoSmithKline executive Janet Carter Smith its VP of business development. Smith will work on new client opportunities across the sales and marketing services company’s portfolio of services.

Citing “the customer connectivity, industry experience and problem-solving skills Janet brings to our team,” Jim Norred, Crossmark’s EVP – Client Development, noted: “She has a great reputation in the industry as person who brings innovative thinking and delivers solutions that are mutually beneficial for all parties. Her unique background will be instrumental in helping us bridge the gap between sales and marketing for our clients.”

Before joining Plano, Texas-based Crossmark, Smith spent 17 years at GlaxoSmithKline Consumer Healthcare, most recently in the role of VP - corporate development. At that company, She led customer development across all classes of trade, managed external trade and industry communications, and was commercial lead for cross-sector collaborations and enterprise-wide initiatives with GSK pharmaceutical, vaccines and consumer healthcare businesses. She was also recently a senior consultant for Utah-based Park City Group, a SaaS company that serves the CPG and retail industry.

Smith has also held leadership roles in various industry associations, and was the ambassador for GSK’s national sponsorship in the Network of Executive Women (NEW).

Crossmark employs more than 36,000 associates worldwide, with 47 offices throughout the United States, Canada, Mexico, Australia and New Zealand.