Consumer Creations

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Consumer Creations

Mars Snackfood US's My Mars Candy Lab at allows consumers to put their face on virtual M&M'S and make themselves talk or sing. What's more, they can then send their personalized creations to family and friends, post them to FaceBook and have the option of ordering real M&M's printed with an image of their face and messages.

"Thanks to the Candy Lab, now everyone can see how much fun they can create by putting their face on M&M's," notes Jim Cass, VP and general manager, Mars Direct. "And by animating the face to talk or sing, the Candy Lab allows our consumers to literally tell a friend about My M&M's Faces."


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