Connected Lighting Enhances High-Tech Grocery Store Experiences

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Connected Lighting Enhances High-Tech Grocery Store Experiences

By David Parrett - 07/24/2018
Connected Lighting Enhances High-Tech Grocery Store Experiences
Lighting can be used to highlight products in the store

Technology is being adopted by grocery stores at a rapid rate. Customers can place orders online and pick them up without ever setting foot inside. There are scanners they can use to ring up their items while shopping, speeding up the checkout process. Some stores are becoming neighborhood hubs, with bars and restaurants where customers hangout and shop. As the shopping experience evolves to fit our high-tech, on-demand society, so does store lighting.

Connected lighting is turning on new opportunities for owners to reduce energy usage and costs, while also improving the aesthetics of their stores. Freezer and refrigerated sections in many stores are now outfitted with motion sensor lighting to help reduce energy usage. The potential of connected lighting doesn’t start and end in the frozen food aisle, however. Lighting can have a powerful effect on customers and employees in all areas of the store.

Lighting can have a powerful effect on customers and employees in all areas of the store.

Customization and Communication

Products that are on special can be highlighted not only by their placement in the store, but also with brighter lighting, potentially even a color. The color tone of lighting can be changed based on the weather to improve the mood of employees and the customer experience. The possibilities of customization are endless. Spotlights, color tone and dimming can all be adjusted ad hoc or according to set schedules. Schedules ensure that lighting appears at desired design levels consistently, without relying on employee interactions.

Another convenience of connected lighting is its ability to communicate. Connected lighting installations rely on sensors to monitor a store and detect when lighting should be adjusted based on scheduling. These sensors can serve multiple purposes and deliver benefits beyond lighting control. Occupancy sensors in storerooms and offices can ensure that employees always enter a well-lit space, providing further protection from slips and falls. Bathrooms equipped with occupancy sensors make the space feel safer for customers or employees who don’t have to fumble for a light switch. Eliminating the switch also reduces potential for germ transfer, a particular concern for employees who might be handling food and beverage products. Sensors can also inform a store owner of customer traffic trends and keep a watchful eye on the store outside of business hours.

In an age of smart homes and buildings, consumers will be more likely to shop at businesses where technology is emphasized. Connected lighting is a smart decision for store owners who want more insight into their customers, are concerned about reducing energy usage, want the benefits of cost savings as a result, and are interested in how technology can influence and even improve sales, employee production and the overall customer experience.


About the Author

David Parrett

David Parrett

During his more than 20-year marketing career, David Parrett has amassed unique expertise in go-to-market planning and product realization for intelligent devices that enable connected homes and buildings. Read More