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ConAgra Changes Labels to Align with USDA MyPyramid

OMAHA, Neb. - In a bid to help consumers make better-informed food choices to improve their diet and health, ConAgra Foods, Inc. here said it will feature prominent new nutrition information on the packages of such popular brands as Healthy Choice, Chef Boyardee and Orville Redenbacher's.

ConAgra said the bold package graphics, designed to be read and understood at a glance, will leverage the U.S. Department of Agriculture's (USDA) MyPyramid via simple, clear facts to show consumers how the company's products can help them satisfy the government's dietary recommendations.

While USDA's MyPyramid is widely recognized, few consumers know if the foods they choose to eat provide them with meaningful amounts of the key food groups, including grains, fruits and vegetables, the manufacturer said. ConAgra Foods said its label design will show the amount of each key food group contained in each package.

For example, a Healthy Choice Fiesta Chicken meal that contains chicken, rice, fruit and vegetables will have a graphic indicating the product provides 15 percent of the grains, 30 percent of the vegetables, 15 percent of the fruit, and 40 percent of the meat and beans that a consumer should eat based on a 2,000-calorie per day diet.

In related news, ConAgra Foods said it will also sign a memorandum of intent with USDA, affirming its support for promoting the MyPyramid through its packaging and other tools.

Labels featuring USDA's MyPyramid will appear on more than 700 different ConAgra Foods packages. The company is using the MyPyramid graphic on all of its packaging for products that provide consumers with a meaningful amount of at least one of the key food groups.
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