Rubenstein Communications

Portland, Ore. -- Mark Heckman, an expert on retail research and trends, has been named to the newly created position of v.p., retail insights at Sorensen Associates, an in-store market research firm serving major retailers and CPG companies.

PORTLAND, Ore. - Right, left or center? The debate over which entrance grocery shoppers prefer may still be open, but a new study by in-store market research firm Sorensen Associates suggests that right entry stores actually promote longer shopping trips.