Ford Motor Co.

Raley’s Family of Fine Stores has hired Michelle Cervantez as its first chief marketing officer to spearhead its brand management and strategic marketing, and help drive simple and clear messaging to consumers.

BENTONVILLE, Ark. - Wal-Mart Stores, Inc. has begun tracking the shopping habits of its "green" shoppers, using what it calls a "Live Better Index" -- a barometer of customer attitudes, based on sales of compact florescent light bulbs, organic milk and baby food, extended-life paper products, and laundry detergents in concentrated form or with reduced packaging.

BENTONVILLE, Ark. - Wal-Mart Stores, Inc. has begun tracking the shopping habits of its "green" shoppers, using what it calls a "Live Better Index" -- a barometer of customer attitudes, based on sales of compact florescent light bulbs, organic milk and baby food, extended-life paper products, and laundry detergents in concentrated form or with reduced packaging.

BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. has tapped Julie Roehm, an 11-year veteran of the auto industry, to join its Wal-Mart Stores U.S.A. division as s.v.p. of marketing communications, which is a new position within the company.

While snacks, beer, and soft drinks score biggest for Super Bowl, retailers can gain yardage with many nontraditional products, too.