Coca-Cola Retailing Research Councils Unveil Environmental Sustainability Report

:As part of a first-ever global collaboration, the Coca-Cola Retailing Research Councils (CCRRC) of North America, Europe, Latin America and Asia have released a landmark study about the environmental issues facing the retail industry.

Debuting at last week's FMI Midwinter Executive Conference in Orlando, Fla., "Sustainability in Retailing -- Responding to the Growing Concern for the Environment" equips retailers with information about how they can respond to growing environmental concerns while improving their customer service, efficiencies, profitability and reputations.

"The retailing industry, working with governments, suppliers, nongovernmental organizations and customers, has the ability to make small changes that can collectively become big changes and make a meaningful difference," said Sandy Douglas, president of Coca-Cola North America. "This study and the perspectives it contains are important steps in that journey."

Douglas introduced the report as part of a panel that included Michael Sansolo, president of Sansolo Solutions; Al Plamann, president and CEO of Unified Grocers; the Right Hon. John Gummer, chairman of Sancroft International; and Denis Knoops, SVP, Business and Concept Development and New Business Opportunities, Delhaize Group.

The report includes more than 70 case studies detailing current retailer activities around the world designed to drive reductions in waste and carbon and implement sustainable agricultural practices. It also contains challenges from world-leading environmental experts

More than 150 retailers attending the Global Coca-Cola Retailing Research Councils Forum in Beijing, China, during August 2008, identified issues and solutions with the help of leading environmental experts. Two clear themes emerged during the meeting, said Douglas, including environmental concerns and retailers' equally strong desire to learn about and share best practices.

As such, the latest report answers those needs and provides information and ideas that businesses worldwide can use to develop their own approaches to creating a sustainable future.

The report is available at www.ccrrc.org under the "Global" section.
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