Coca-Cola, P&G Execs Join GS1 US Board of Governors

Melvin Landis, chief retail sales officer of Coca-Cola Refreshments and Roberto Magaña, VP of Product Supply for Procter & Gamble’s North America operations, have been appointed to the GS1 US Board of Governors. Lawrenceville, N.J.-based GS1 US is a not-for-profit organization that develops supply-chain standards, solutions and services for 25 industries.

“Over the years, Coca-Cola Refreshments has continued to realize supply chain improvements and benefits as a result of our collaborative relationship with GS1 US,” said Landis, who leads the beverage conglomerate's customer management efforts across all categories and market channels for bottle, can and fountain packaging. In his role on the GS1 board, Landis will help to advocate for industry-wide use and adoption of the organization's standards.

“As a global consumer brand, P&G understands the importance of the role GS1 US plays in making supply chains more efficient,” added Magaña, whose previous positions at the consumer packaged goods powerhouse include purchasing manager for Mexico, director of Latin America purchases, and VP of global business services purchases.

“Mel and Roberto bring valuable leadership perspectives from organizations that have successfully employed standards to optimize business processes,” noted Bob Carpenter, president and CEO of GS1 US. “Their expertise will strengthen our ability to bring communities together to foster supply chain collaboration across many industry sectors.”

The GS1 US board of governors includes executives from leading corporations such as Johnson & Johnson; Kraft Foods; Kroger; Publix Super Markets; Sam’s Club; The J.M. Smucker Co.; Wakefern Food Corp.; and Wegmans Food Markets, as well as the Food Marketing Institute and Grocery Manufacturers of America.